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Discover the latest whitepapers tailored for healthcare brands, providing intelligent thought leadership and research to help marketing leaders hyper-personalize and target consumers at scale. Complete the form and get access to our content hub, curated for healthcare brands.
Creative Trends 2024
Our 2024 report embraces hope amidst global uncertainties, emphasizing how consumers shape their futures with optimism and creativity. It highlights design's power in crafting desired outcomes and identifies 5 key trends with relevant sub-trends. These insights help healthcare and pharma brands create influence, attention, engagement, and drive action in line with the report's findings on creativity.
Media Trends 2024
Dentsu's 2024 media trends report reveals essential insights for navigating the evolving media landscape. It identifies ten emerging advertising behaviors and technologies shaping the industry's future. Titled "The Pace of Progress: dentsu 2024 Media Trends," this report, compiled by specialists worldwide, forecasts key catalysts of change driving brand strategies globally. Healthcare and pharma brands can leverage these insights to identify a media mix model that will deliver personalisation at scale.
CX Imperatives 2024
Merkle, a CXM leader, unveils its latest research indicating consumer enthusiasm for AI-driven technologies to enrich digital experiences. The study, spanning 18 countries, reveals high interest in NLP, smart devices, and Metaverse/AR/VR among consumers. Despite perceived benefits, trust in AI remains low due to privacy and security concerns. Merkle stresses the importance of transparency and ethical AI usage to foster consumer trust. This report will help healthcare and Pharma brands understand what it is that consumers seek from them, and the key considerations to take when transforming their customer experiences.
Digital Advertising in India
The dentsu exchange4media digital advertising report 2024 showcases key trends and data in digital advertising. It offers insights into sector-wise spends and explores how technological advancements, including AI, are reshaping business and marketing strategies. The report aims to foster sustainable growth and enhance humanity's overall well-being amidst a modern renaissance driven by innovation.
Retail Evolution in SEA
Southeast Asia's growth is fueled by youthful demographics and increasing digital fluency. As incomes rise, opportunities in the CPG sector expand, driven by premiumization and societal shifts. Amid economic uncertainty, rising living costs, and geopolitical tensions, our survey of 3,000 individuals across six countries in the region provides insights into consumer sentiments, concerns, and anticipated consumption changes. Gain valuable insights into Southeast Asia's consumer mood, trends, and their impact on your brands in the market.
Unlocking Gen Z in China
In 2023, Gen Z became China's largest generation, comprising 32.1% of the population, reshaping the consumer landscape. Post-pandemic, their consumption behaviors have evolved significantly. Dentsu Z's whitepaper, "Unlocking Gen Z 2024: A Multi-Dimensional Generation," offers insights and experiences from Gen Z, guiding healthcare and pharma marketers on effectively connecting with this dynamic demographic.
